双语新闻：连续创业家带动营销自动化

　　It didn't take long for Brad O'Neill to get back in thegame.

　　时隔不久，布莱德·奥尼尔又回来了。

　　It was late 2007, and StumbleUpon -- the popular content discovery service and his highest-profile investment at the time -- had just a few months earlier been scooped up by eBay (EBAY)for $75 million in cash. O'Neill, an angel investor for the company, could have easily sat backand enjoyed the return on what one reporter called "your typical dot-com Cinderella story."Instead, he started another company.

　　那是在2007年末，几个月前StumbleUpon(热门的内容发现网站，也是当时他最受关注的一项投资)刚刚被eBay (EBAY)以7,500万美元现金收购。StumbleUpon的天使投资人奥尼尔本可就此收手，坐享这笔丰厚的投资回报，有位记者将此称为典型的互联网灰姑娘故事。但是，他转而创立了另一家公司。

　　"I had just sold StumbleUpon to eBay with Garrett Camp and Geoff Smith and was starting tothink about a new problem to go solve," O'Neill says. "My technical co-founder Steve Noralland I were talking. He was working as an industry analyst and overwhelmed with all the writinghe had to do. And we were talking about how content automation was becoming increasinglypossible. I was in the British Virgin Islands on vacation and ruining it by Skyping with Steve andbrainstorming what would become TechValidate."

　　“我和盖瑞特o坎普、杰夫o史密斯将StumbleUpon卖给eBay不久，就开始考虑一个新的、要解决的问题，”奥尼尔说。“我在和懂技术的共同合伙人史蒂夫o诺埃尔谈。他是一位行业分析师，总是为必须要写的东西忙得晕头转向。我们讨论的是内容自动化正在如何变得越来越有可能。当时我在英属维尔京群岛度假，结果却变成了与诺埃尔在Skype上聊天并酝酿后来成为TechValidate的种种设想。”

　　O'Neill describes TechValidate's namesake product as a "software-as-a-service contentautomation platform for B2B companies." Custom content has become a popular approachto marketing, but corporate teams are too busy to create content targeted enough to beeffective, O'Neill says. TechValidate's tool imports content it deems relevant for verifiedcustomers of B2B companies from its library. Marketers then review it in private and publish itacross platforms, whether in a marketing automation platform, in a customer relationsmanagement tool, on social media channels, or on the web.

　　奥尼尔将TechValidate的同名产品描述为“B2B公司软件即服务的内容自动化平台”。奥尼尔表示，自设内容已成为受欢迎的营销手段，但企业团队很忙，难以提供足够的定向内容来保证有效性。TechValidate的工具可以从资料库中导入它认为对于B2B公司认证用户重要的内容。营销人员审核后可在不同平台上发布，包括营销自动平台、客户关系管理工具、社交媒体渠道、网页等等。

　　"We invented the space. Nobody was doing it before we showed up," he says."We built acontent robot that is designed to make it simple for a marketing team that is alreadyoverstretched to build targeted content -- so targeted that a human couldn't do it."

　　“我们开创了这个市场空间。我们出现之前没有人做过这件事，”他说。“我们打造了一个内容机器人，简化了营销团队的工作，以前他们总是为打造定向内容而忙得晕头转向——工具实现的定向性是人类难以企及的。”

　　TechValidate introduced its product in the middle of 2008 and now counts GE (GE), HewlettPackard (HP), IBM (IBM), Dell, Hitachi, CA Technologies (CA), SAP (SAP), and Intel (INTC) ascustomers. O'Neill says the company -- which did not accept outside investment -- made $5million in revenue in 2013 and is on track to make $12 million, profitably, this year.

　　TechValidate于2008年年中推出了产品，如今通用电气(GE, GE)、惠普(Hewlett Packard, HP)、IBM、戴尔(Dell)、日立(Hitachi)、CA Technologies (CA)、SAP (SAP)和英特尔(Intel, INTC)都已经是它的客户。据奥尼尔称，这家不接受外部投资的公司2013年实现营收500万美元，今年有望达到1200万美元，实现盈利。

　　"Steve and I had a very conscious decision that we weren't going to seek venture money forthis," O'Neill says. "We kept comparing ourselves to SurveyMonkey, which also has these verypositive feedback loops. If we're charging the right amount of money, we won't need venturemoney. We turned profitable in our first year and we still are."

　　“诺埃尔和我做出了一个非常清醒的决定，这家公司我们不打算寻求风险投资，”奥尼尔说。“我们总是将自己与在线调查网站SurveyMonkey相比，后者也有这样的正反馈回路。如果我们收取的价格合理，我们不需要风险投资。我们第一年就实现了盈利，目前仍是如此。”

　　Josh Kopelman of First Round Capital, which invested in StumbleUpon, says O'Neill and Norallhave the right approach. "I don't believe many teams could have accomplished what Brad haswithout outside investment. We just don't see too many bootstrapped businesses getting toscale in enterprise software. It's a viable path, but uncommon."

　　First Round Capital的约什o考普曼曾经投资StumbleUpon。他说，奥尼尔和诺埃尔的做法是对的。“我认为，很少有团队能像奥尼尔那样不借助外部投资就取得这样的成就。我们很少看到创业公司能在企业软件领域达到规模化。这是一条可行的道路，但不常见。”